This spring, the Delaware Office of Highway Safety (OHS) launched a statewide Designated Driver (DD) awareness campaign. The goal of the campaign which will run through the end of June is to encourage those who choose to make consumption of alcohol part of their spring festivities to secure a DD before the party starts.
Paid media in the form of 30-second radio and billboards began running April 15. Statewide awareness efforts include posters in bars, restaurants, liquor stores and on college campuses, as well as ads on the University of Delaware shuttle buses featuring the message: Show Your DD Some Love. Designate a Driver. Arrive Alive DE.
Did You Know?
• The average DUI offender is a white male between the ages of 29 and 34.
• Males aged 21-34 are three times more likely to be killed in an alcohol-related crash.
• Females are more likely than males to be the designated driver.
• More than 6,000 people were arrested for DUI in Delaware in 2009.
• First time offenders account for 70% of all Delaware's DUI arrests.
So don't forget. Designate a driver and show your DD some love.