- Flier - English
- Flier - Spanish
- Poster - English
- Poster - Spanish
- Print - English
- Table Tent - English
- Table Tent - Spanish
The Delaware Office of Highway Safety (OHS) is asking drivers "Are You That Guy?" as they launch the agency's aggressive driving campaign for 2012. Building upon the already successful "Respect the Sign" aggressive driving campaign, OHS is highlighting the traffic signs drivers are more likely to ignore such as stop signs, speed limit signs, and yield signs with high-visibility enforcement and awareness initiatives.
OHS will conduct seven 2-week mini waves of enforcement beginning April 30th and ending in late August. Enforcement will be accompanied by outreach efforts focused on reducing the top four aggressive driving behaviors that cause crashes: speeding, failure to yield the right of way (not waiting for other drivers), driving left of center (unsafe lane changing) and stop sign violations.
Public outreach and education activities along with high visibility enforcement will continue to be the cornerstone of this year's new campaign efforts. A new website www.AggressiveDrivingDE.com was created where individuals can take a quiz to find out what type of driver they are, learn about the violations & penalties for aggressive driving, and how to deal with 'that guy' if they encounter one on the road.
Delaware State Police in all three counties, along with the New Castle County, Dover, Milford and Wilmington Police agencies will be conducting aggressive driving patrols during the 4 waves of enforcement. Police are being asked to focus on the top four aggressive driving violations in the State of Delaware with the primary focus on drivers who fail to grant the right of way to other drivers. Failure to grant the right of way violations include drivers who turn left in front of another vehicle, pull out in front of other vehicles at stop signs and fail to merge safely. It is also the primary contributing factor in aggressive driving related fatal and injury crashes.
New paid media messaging focusing on aggressive driving behaviors have been developed and will be incorporated throughout the 4 waves of enforcement including cable tv, billboards, print, online advertising, posters, fliers, and table tents.